Getz
launched recently two promising power brands that are
projected to make a strong headway in their respective
product categories :
- 2-ply bathroom
tissue and the pre-cut table napkin are hitting the
stores like a storm.
- the answer to what a girl really wants, is making
raves in the feminine napkinmarket especially after
the successful 1-month product highlights at Shoemart
Supermarket chain, nationwide and the Print media
campaign.
In view of its exemplary performance in terms of distribution
, key accounts prominent shelf presence and strong
sales results , Getz is scheduled to sign up a long
term renewal contract for its distribution arrangement
with Unilever USA for Finesse , Suave and Thermasilk
and Hisamitsu Pharma , Japan for Salonpas.
In addition , Henkel has awarded Getz the full Consumer
portfolio from Toiletries (Dep , Fa , Schwarzkopf
, Nature's Family , L.A. Looks , Agree) to laundry
and household products (Vernel, Perwoll , Pril , Persil
, Cogent , Perfect , Sil , etc.) in return for a job
well done and the eventual Sales restructuring done
by Getz that will be beneficial to Getz' Principals.
Getz has re-engineered its Consumer and HealthCare
organizational structure and network vis:
The
Marketing Division is now organized by product categories
ie Personal Care / Health Care and Food / Home Care.
A separate unit oversees the Business Development
thrust of the Company. A Marketing Services group
is also in place.
Sales Division has reinforced its 3 primary trade
servicing groups ie Key Accounts , Food Service and
the newly structured Dealer Network into Trade Sectoral
units. Provincial sales force in Provincial Luzon,
Visayas and Mindanao will continue to be managed by
the Area Sales Management team.
A separate Sales operations unit was formed to handle
the Sales administrative services and the monthly
sales forecasts.
